Abercrombie and fitch gay brand
Welcome to OBSESSED, in which I provide you a reading list / media consumption list that speaks to my primary hobby: doing obsessive amounts of research into a singular topic or story for no reason. This week guess what, I watched the Abercrombie & Fitch documentary.
Graphic by Autostraddle / Photo by Carley Margolis/FilmMagic for Paul Wilmot Communications
It was Abercrombie & Fitch&#;s homoerotic imagery that reached us first — shopping bags and mag-a-log pages of shirtless, muscled, clear-faced American boys with low-slung half-buttoned jeans and delighted Golden Retrievers. They liked to wrestle in amber waves of grain or lie on checkered blankets in the backseats of trucks with sinewy girls in camisoles and bikini bottoms. They were always just about to cast a football. Those pictures were displayed prominently in stores, but also adorned the cinderblock dorm room walls of the gay boys I was friends with at our boarding educational facility in Northern Michigan.
As detailed in White Hot: Abercrombie & Fitch, Abercrombie & Fitch — once an outfitter for outdoorspeopl
Gay Pride: Abercrombie and Fitch accused of blunder
US clothing brand Abercrombie and Fitch has attracted an online backlash with a tweet seen by many as implying Gay Pride is not just for gay people.
The tweet, which has since been deleted, read: "The Pride community is everybody, not just LGBTQ people. - Kayla, merchandiser."
June is being celebrated as Pride Month around the world, with parades in Los Angeles, Athens, and Rome among others.
The aim is to celebrate the gay community and fight for LGBTQ rights.
The tweet was meant to promote Abercrombie's limited edition tie-up with The Trevor Project, a free suicide prevention hotline for young LGBTQ people.
But despite the praiseworthy connection, many of the brand's Twitter followers found it inappropriate.
Blogger Camille Beredjick's rebuke was "liked" over a thousand times.
Activist Danielle Muscato tweeted: "Pride is about being haughty of being LGBTQ. That's why it's called #Pride. If you respect us,
Case study: Abercrombie & Fitch
Successful gay marketing, est.
Arguably one of the most successful brands that crossed over from ‘gay’ to mainstream via a launch in the gay market. Or rather: after a (re)launch in the gay market.
Abercrombie & Fitch, also known as A&F (with sub brands Abercrombie kids, Hollister Co., and Gilly Hicks, and until Ruehl No) was originally founded in in New York, as an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, and tents.
It filed for Chapter 11 bankruptcy, finally closing its flagship Manhattan store in , but the name was revived shortly thereafter, when in Oshman's Sporting Goods, a Houston-based chain, bought the defunct firm's identify and mailing list. Oshman's relaunched A&F as a mail-order retailer specializing in hunting wear and novelty items.
In , Oshman's sold the company identify and operations to The Limited, a clothing-chain operator based in Columbus, Ohio.
The current version of A&F sells mostly clothes for the
Film Review: White Hot: The Rise and Fall of Abercrombie &#; Fitch
Growing up in the 90s and early s, the thrall of stores like Abercrombie & Fitch over my childhood is impossible to refuse. For a gay outsider, this store represented everything I wished I could be, as the “cool kids” were the only ones that were really allowed to shop there. I think of the distinct musk of pure masculinity that hit you like a ton of bricks if you even walked by it in the mall. I remember peering through the threshold to peek at whatever random hot guy with glistening abs was on the poster centerpiece. Who could forget the store&#;s iconic bags, adorned with gorgeous men and frat-guy imagery? White Hot: The Rise and Fall of Abercrombie & Fitch recalls so much of what I keep in mind about the once-iconic store; furthermore, it dives into the very reason I felt so neglected by the company as a teenager. Only bullies wore these clothes from my personal experiences, and I never felt quite stylish enough to wear them confidently. This fascinating documentary delves into the mysterious accidental-gay-